Resume

Professional Experience

2024 – Present
Tribus – TSG (Savanna Storms Gear & Tribal Animations)

Creative Designer & Digital Marketing Strategist

  • Spearhead branding, product packaging, and campaign design across digital and print formats.
  • Collaborate with internal teams to align visuals with performance marketing goals.
  • Manage design workflows and content calendars for SEO-optimized content and social media.
  • Create visual assets using Adobe Suite and Figma, improving user engagement by 35%.
2020 – 2021
THE HOTH

SEO Associate (Remote)

  • Executed on-page and on-page SEO strategies, including technical audits and backlink building.
  • Leveraged tools like Ahrefs and SEMrush to improve keyword rankings and organic traffic.
  • Crafted SEO-optimized content briefs and worked cross-functionally with content teams.
2016 – 2019
Bugage Nairobi

Brand Creative & Strategy Lead

  • Led brand strategy and visual identity for fashion and lifestyle campaigns.
  • Developed digital advertising content, achieving a 45% increase in customer acquisition.
  • Managed multi-channel social media accounts and influencer collaborations.
2014 – 2016
Arthurali Global

Creative Designer & I.T. Consultant

  • Designed corporate materials and managed website updates using CMS platforms.
  • Provided tech consulting and design support for B2B marketing initiatives.
2010 – 2014
Katikati Entertainment

Graphic Designer & DJ

  • Created promotional visuals for events and entertainment products.
  • Built brand presence through visual storytelling and multimedia content creation.

Core Competencies

Graphic Design & Visual Communication

95%

Brand Development & Corporate Identity

92%

UI/UX Design & Wireframing (Figma, Lunacy)

85%

SEO Strategy (On-Page, On-Page, Link Building)

90%

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

94%

Social Media Strategy & Management

84%

Content Creation & Web Copywriting

86%

Performance Marketing & Analytics

80%

Video Editing (Sony Vegas)

80%

Email Marketing Campaigns

89%

Google Analytics & Search Console

85%

Software & Tools

Adobe Creative Suite (Photoshop, Illustrator, InDesign)

89%

CorelDRAW, Figma, Lunacy

70%

Sony Vegas, Canva

80%

MS Office Suite

80%

SEO Tools (Google Analytics, Search Console, SEMrush, Ahrefs)

85%

Knowledges

  • Graphic Design
  • Print
  • Digital Design
  • Marketing
  • Branding
  • Animation
  • Web Development
  • WordPress
  • Ecommerce
  • Communication
  • Problem-Solving
  • Flexibility

Professional Courses & Certifications

Education

Diploma in 3D Graphic Design & Multimedia

Shang Tao Media Arts College
2006 – 2007

Certificate III in Aged Care & Disability Services

Cengage Education
2009 – 2011