Ngugi Ngigi
Kapouler Art
© 2025 All rights reserved.
Resume
Professional Experience
2024 – Present
Tribus – TSG (Savanna Storms Gear & Tribal Animations)Creative Designer & Digital Marketing Strategist
- Spearhead branding, product packaging, and campaign design across digital and print formats.
- Collaborate with internal teams to align visuals with performance marketing goals.
- Manage design workflows and content calendars for SEO-optimized content and social media.
- Create visual assets using Adobe Suite and Figma, improving user engagement by 35%.
2020 – 2021
THE HOTHSEO Associate (Remote)
- Executed on-page and on-page SEO strategies, including technical audits and backlink building.
- Leveraged tools like Ahrefs and SEMrush to improve keyword rankings and organic traffic.
- Crafted SEO-optimized content briefs and worked cross-functionally with content teams.
2016 – 2019
Bugage NairobiBrand Creative & Strategy Lead
- Led brand strategy and visual identity for fashion and lifestyle campaigns.
- Developed digital advertising content, achieving a 45% increase in customer acquisition.
- Managed multi-channel social media accounts and influencer collaborations.
2014 – 2016
Arthurali GlobalCreative Designer & I.T. Consultant
- Designed corporate materials and managed website updates using CMS platforms.
- Provided tech consulting and design support for B2B marketing initiatives.
2010 – 2014
Katikati EntertainmentGraphic Designer & DJ
- Created promotional visuals for events and entertainment products.
- Built brand presence through visual storytelling and multimedia content creation.
Core Competencies
Graphic Design & Visual Communication
95%
Brand Development & Corporate Identity
92%
UI/UX Design & Wireframing (Figma, Lunacy)
85%
SEO Strategy (On-Page, On-Page, Link Building)
90%
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
94%
Social Media Strategy & Management
84%
Content Creation & Web Copywriting
86%
Performance Marketing & Analytics
80%
Video Editing (Sony Vegas)
80%
Email Marketing Campaigns
89%
Google Analytics & Search Console
85%
Software & Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
89%
CorelDRAW, Figma, Lunacy
70%
Sony Vegas, Canva
80%
MS Office Suite
80%
SEO Tools (Google Analytics, Search Console, SEMrush, Ahrefs)
85%
Knowledges
- Graphic Design
- Digital Design
- Marketing
- Branding
- Animation
- Web Development
- WordPress
- Ecommerce
- Communication
- Problem-Solving
- Flexibility
Professional Courses & Certifications
- Google Fundamentals of Digital Marketing
- Digital Advertising | academy.hubspot.com
- Leading with Emotional Intelligence
- Self-Leadership & Mindfulness
- Basic Pro Deejay | Soul Sounds (2007)
Education
Diploma in 3D Graphic Design & Multimedia
Shang Tao Media Arts College
2006 – 2007
Certificate III in Aged Care & Disability Services
Cengage Education
2009 – 2011